Nair Organic Foods had 2,000 Instagram followers after 2 years of inconsistent posting. Their content was low-quality and didn’t tell their brand story. They had an excellent product but no online presence to match.
What we did
- Repositioned the brand around a powerful narrative: ‘Farm to Table, with Zero Compromise’
- Built a new visual identity for social, earthy tones, natural textures, authentic photography
- Launched a ‘Did You Know?’ educational series about organic farming practices
- Created trending Reel formats showing the farm, harvesting process, and product journey
- Ran influencer campaigns with 5 food and lifestyle micro-influencers
- Implemented a consistent posting schedule of 4 posts + 3 reels per week
The results
- 2K → 45K: Instagram followers in 5 months
- 3 Reels: Each hit 1M+ views organically
- +406%: Total brand reach across platforms
- 22x: Increase in DM inquiries from social
- 180%: Growth in website traffic from Instagram
“One of our reels hit 1.5 million views and our website crashed from traffic. We went from struggling to find customers to having a 2-week waiting list.”
Sunita Nair, Founder, Nair Organic Foods