Kumar Finance Group was spending ₹80,000/month on Google Ads with poor results, ₹1,800 cost per lead and low consultation booking rates. Their website had no trust signals and a slow load time of 8 seconds.
What we did
- Rebuilt Google Ads account from scratch, eliminated wasted spend on broad keywords
- Created hyper-specific ad groups for each financial product (SIP, insurance, loans, tax planning)
- Rebuilt landing pages with trust signals, client testimonials, and SEBI registration prominently displayed
- Implemented a multi-step form with qualification questions to pre-qualify leads
- Set up automated WhatsApp follow-up within 5 minutes of form submission
- Launched SEO strategy targeting long-tail financial queries for organic lead flow
The results
- 3x: Increase in consultation bookings per month
- ₹450: Cost per lead (down from ₹1,800)
- +89%: Organic website traffic in 4 months
- 75%: Reduction in Google Ads wasted spend
- 40%: Consultation-to-client conversion rate
“We were about to give up on digital marketing entirely. Agrawal Media cut our cost per lead by 75% within 60 days. We’ve now doubled our AUM in 8 months.”
Vikram Kumar, Founder, Kumar Finance Group