TechStart India had a great SaaS product but zero social media presence. Their B2B audience on LinkedIn and Instagram didn’t know they existed. The challenge was building brand awareness and credibility in a crowded SaaS space, fast.
What we did
- Conducted full audience research to identify decision-makers (CTOs, Founders) on LinkedIn and Instagram
- Built a 90-day content calendar mixing educational content, product demos, and founder stories
- Created a signature visual identity with consistent neon-dark design language
- Launched a Reels-first strategy focusing on 30-60 second tips for startup founders
- Implemented daily community engagement, commenting, sharing, DM outreach
- Ran a LinkedIn thought leadership program with the founding team’s personal accounts
The results
- 45,000+: Followers in 4 months
- 1.1M+: Monthly impressions reached
- 259K: Total engagements in 90 days
- 3.8%: Average engagement rate (industry avg: 1.2%)
- 12: Inbound enterprise leads from social
“Agrawal Media didn’t just grow our followers, they built us a community. Our investors noticed our LinkedIn presence before they even met us.”
Rahul Sharma, Co-Founder & CEO, TechStart India