Mehta Auto Parts was generating leads from trade shows and Google Ads but had no systematic follow-up process. Leads were tracked in spreadsheets, response times averaged 3 days, and 60% of leads went cold before a salesperson reached out.
What we did
- Implemented HubSpot CRM with custom pipeline stages for auto parts sales cycle
- Built an AI chatbot on their website that qualifies leads and provides instant pricing info
- Set up automated WhatsApp messages triggered within 2 minutes of any form submission
- Created a 7-day email nurture sequence for leads who didn’t respond immediately
- Built a lead scoring system that prioritizes high-value fleet buyers and workshop chains
- Recovered lost leads from the previous 18 months with a reactivation campaign
The results
- 60%: Faster lead-to-quote conversion time
- 24/7: AI chatbot handling 200+ inquiries/month
- ₹25L: Revenue recovered from lost leads reactivation
- 2 Minutes: Average first response time (was 3 days)
- 85%: Reduction in manual data entry for sales team
“Our sales team was drowning in spreadsheets and missing leads. Now the system does everything automatically and our team just closes deals. Revenue jumped 40% in the first quarter.”
Kiran Mehta, Managing Director, Mehta Auto Parts