Singh Retail had physical stores across 3 cities but a struggling online store with poor conversion rates and no paid acquisition strategy. They wanted to grow e-commerce revenue to match their offline performance.
What we did
- Complete audit of Shopify store, identified 12 conversion blockers and rebuilt key pages
- Launched Google Shopping campaigns with product-specific targeting
- Built Meta Ads dynamic product catalogue campaigns for retargeting
- Implemented an abandoned cart email and WhatsApp recovery sequence
- Set up loyalty program and referral system to improve customer lifetime value
- Created seasonal campaign calendars for festivals and sales events
The results
- +274%: Online sales growth in 6 months
- 90%: Gross revenue growth year-over-year
- 2,600+: New unique customers acquired online
- 3.8x: Return on ad spend across all channels
- 28%: Cart abandonment recovery rate
“We always thought our business was offline. Agrawal Media proved us completely wrong. Our e-commerce now outsells two of our physical locations combined.”
Jagdip Singh, Director, Singh Retail Group